33 Comments

  1. This guys has no idea what he's talking about, coming from almost 30 years of game dev, I can flat out say he's 100% wrong. Blizzard doesn't set out to make a game that gets you addicted. They start out making a game that is fun and focus on the FUN experience. They don't play test areas and hone in on areas that people like vs areas they don't and keep refining to the "beach" locations. The developers all work in a bubble and create as fun of a game as they can with the allotted time and budget. Sometimes they will pull the plug on a game that isn't fun, but they don't sit there and make little areas, let people play them and keep refining and building and playing and "Wash, rinse repeat," Games cost a ton to produce and take a ton of people to create them. Once the clock is ticking, you don't stop down and wait for play testers or focus groups to design your game. YES, you bring them in towards the end of development to help find bugs or test the stability of your code, but you don't let them tell you what or how to do it. Who ever he received that information from obviously hasn't worked on big games or even small games…. total BS. Also, the guy went and played a Ghostbusters "Experience" at Madame Tussauds in NYC (yes the wax museum) and tries to act as though he's some sort of expert in VR. Any game that's addicted, got lucky that people wanted to play them all the time. From World of Warcraft, to Fortnite. Each game in development has a moment where it looks like it's gonna suck…and sometimes they do, and then sometimes people can't stop playing them and the developers make some royalties. Like anything, creating or building something has a risk and a few get lucky to have a hit or be successful. If there was a formula to make an addictive game, as he's suggesting, every big company (EA, Activision, Sony, MS, etc) would follow it and never have a flop.

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