Taken from Joe Rogan Experience #1248 w/Bill Ottman:
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Taken from Joe Rogan Experience #1248 w/Bill Ottman:
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Back in the 60's, Canadian Professor Marshall McCluhan wrote a book, "The Media is the Message".
This describes the oncoming computerization of society and the negative effects it will have.
He also invented the term "global village", the theme of another book. Everyone should read these,
because now they will be totally understandable, as what he says is still happening and growing.
I have friends on FB who got married and had kids, and I found out way later cuz none of the stuff ever showed up on my feed. And some of them post daily.
FB is doing this for ad revenue. If they limit how many people see your posts organically then you have to pay to boost your posts.
So Joe, there are multiple principles involved here. There is something called a Variable schedule rewards ratio. Basically if your dopamine is delivered inconsistently and in uncertain amounts you are MORE addicted and the addiction lasts longer. This is why gambling is so addictive and why lootboxes are a concern in video game as it's horribly psychologically manipulative. Then when you throw in the social element getting less likes makes you less certain and you seek out ENGAGEMENT and validation more to make up for having less likes. So people are more depressed, but they also chase that bait even harder to try to not be depressed. It's like a drug dealer with control of how often you get the drugs and choosing to deliver it in the way that will keep you the most addicted for the longest. It's horrid.
Consider a drug addict: they have to do more and more to get the same high. Social media is the same way. They start screwing with the algorithm causing your hits/likes to go down… what do you have to do? Spend more time on the site to get your likes back up. It forces you to have to engage more on the site in order to achieve the same numbers.