40 Comments

  1. I love Stephan Guyenet and enjoyed his book. I think he didn't make the argument as concise and clear as he could have here. Modern junk foods hit all these reward centers in our brain. salt ratios that are dialed to perfect ratios of deliciousness. Creamy fats and all kinds of textures with varying levels of sweetness thrown in is a LOT more compelling for our brains than the one-note song of sweet, sweet, sweet. I get sick of sugar cubes nearly instantly, but if the sugar is mixed with fatty cocoa and salt I can eat a hell of a lot more of it in any sitting, even if I wasn't hungry when I sat down.

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